Marketing - 1467 Words

VICTORIA UNIVERSITY Case Study 1 (20%) Due Week 5 |BEO 6501 Quantitative Analysis |Semester 2, 2014 | Part A (5) Drink-At-Home, Inc. Drink-At-Home, Inc. (DAH, Inc.), develops, processes, and markets mixes to be used in nonalcoholic cocktails and mixed drinks for home consumption. Mrs. Lee, who is in charge of research and development at DAH, Inc., this morning notified Mr. Dick Jones, the president, that exciting developments in the research and development section indicate that a new beverage, an instant pina colada, should be possible because of a new way to process and preserve coconut. Mrs. Lee is recommending a major†¦show more content†¦Mr. Besnette provided Table 1. Mr. Besnettes figures did not include (1) cost of research and development, (2) cost of new production equipment, or (3) cost of introducing the pina colada. The cost of the new production equipment is expected to be $ 100,000 because of the special way the coconut needs to be handled, and the cost of introducing the new product is expected to be about $150,000 because of the point-of purchase displays that would be necessary to introduce the new product. Mrs. Lee has indicated that she does have alternative development proposals, which are: 1. A reduced research program to see someone else comes out with the product first and if not, then proceed with a crash program. The reduced program for the first eight months would cost $10,000 per month. One advantage of this is that if the effort was unsuccessful, then development costs would be held to the eight-month figure (8 months Ãâ€" $ 10,000 = $80,000). The likelihood of success under this approach is the same as the more orderly development. (The likelihood of a competing company developing a product in 8 months is 60 percent.) The crash development program would take place in months 9 through 12 and would cost an additional $60,000. It would proceed only if the eight-month study guaranteed a success. 2. Use a reduced research program and maintain an awareness of industry developments to see if someone else develops a product. If someone else has developed a productShow MoreRelatedMa rketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the proce ssed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Why The Trade Show Is Kuwait International Fair As A First...

Introduction As a Director of Marketing and Research in Rona Faucets Company, I recommend to do the trade show in Kuwait International Fair as a first step to move into the international business. Our company products such as Bathroom and Kitchen faucets will be displayed in The Big 5 Kuwait 2015 trade show. This report illustrates the rationale for selecting Kuwait as the trade show location for the Rona Faucets Company and in addition, it briefly explains about the execution strategy, budget, and advertising and promotion methods in the Kuwait trade show. The Big 5 Kuwait The Big 5 Kuwait is the largest and best attended building and construction event in Kuwait. By exhibiting in this trade show, our company has a chance of tapping into†¦show more content†¦Our company will have an added edge if we make the right move now and it will help us to capture the wealthy market. This new show runs alongside The Big 5 and will focus on interior fit-out products. That means it will cover everything from bathrooms and kitchens, to the individual products and materials that are necessary to create original interior designs and fit outs. The other reasons for choosing The Big 5 Kuwait International Fair is that, the country has a large, modern, exhibition facility readymade to host exhibitions of all sizes, as well as present conference events. Kuwait s economy too has a significant influence. The country has the highest budget surplus as a percentage of GDP of any Gulf state - at 25 percent - and this budget is earmarked for spending on housing, infrastructure and healthcare. This creates huge opportunities for exhibitions and conferences that address these subjects (Mellor, 2015). But our experience is telling us there is a huge demand and enthusiasm from local businesses. Business leaders at all levels in

Guns, Germs and Steel The Fates of Human Societies by...

Guns, Germs and Steel: The Fates of Human Societies Guns, Germs and Steel: The Fates of Human Societies by Jared Diamond is an outstanding book about how different societies changed developmentally through time. Diamond tells readers about how many societies developed faster than others and how wealth and power spread throughout different regions of the continents. Wealth was spread unevenly because many societies had less technological advances or developed after another society. Diamond uses a question and answer approach to answers questions about society and the changes many of the societies went through during the Neolithic revolution. Diamond provides a realistic explanation of the development of different societies and different†¦show more content†¦Diamond uses the Darwinism approach to explore the theory of human existence as he explained how humans evolved from apes and then later evolved into humans, which gives readers a perspective on the Darwinism theory. After Diamond discuss the Darwinism theory, he goes on t o state how five continents developed and talks about the settlement of the first people. Austria and New Guinea were one of the first places humans occupied. Australia and New Guinea were not settled until the last Great Leap Forward (44). When the leap forward occurred humans started to live in in Australia and New Guiana which were a joined continent at the time because ocean levels were low. New Guiana and Australia were one of the most developed continents before the creation of other continents. Diamond argues that Australia and New Guinea had the earliest watercrafts in the world, and many were creating paintings as early as the Cro-Magnons in Europe and Australia. New Guinea had the power to develop faster than all the other continents, but environmental factors took place causing the downfall of the two. As Diamond refers to New Guinea and Australia, he also refers to the discovery of the Americas and the first colonization. He then discusses the discovery of Eurasia as a single continent. Because Antarctica was not discovered until the 19th century, Diamond chose to omit Antarctica. Readers learn that there was an extinction of large animals throughout the continents such as AustraliaShow MoreRelatedGuns and Germs and Steel: The Fates of Human Society by Jared Diamond 1621 Words   |  7 Pagesnot develop agriculture. Diamond formulates this into a question about food origination and when it arose on certain continents (94). It is also stated that there are many global inequalities that Diamond calls the HAVES and HAVES–NOTS. This leads readers to think about Yali’s question regarding New Guiana. Many people had farm power and many did not until several years later or did not have farm power at all because of the environmental and ecological issues in that society like climate. This leadsRead MoreThe s People, Jared Diamond s Guns, Germs, And Steel : The Fates Of Human Societies1634 Words   |  7 PagesDr. Andrews AP World History II, Period 7, August 20151 In Chapter 15, â€Å"Yali’s People,† of Jared Diamond’s Guns, Germs, and Steel: The Fates of Human Societies, the author explains that although Native Australians showed a head start with some early technology, they were soon conquered by Europe. Diamond goes on to explain why and how Australia and New Guinea became to be seen as â€Å"backward† states. Diamond explains that although there was a rise in population due to the development of agricultureRead More In Praise of Jared Diamonds Guns, Germs, and Steel Essay1013 Words   |  5 PagesIn Praise of Jared Diamonds Guns, Germs, and Steel Jared Diamonds bestseller Guns, Germs, and Steel (GGS) is an attempt to explain why some parts of the world are currently powerful and prosperous while others are poor. Diamond is both a physiologist and a linguist who spends a good deal of his time living with hunter gathers in Papua New Guinea. As a researcher and as a human being, he is convinced that all people have the same potential. Hunter gatherers are just as intelligent, resourcefulRead MoreGuns Germs And Steel Summary955 Words   |  4 PagesJared Diamond’s theory of global differences in his book entitled â€Å"Guns, Germs, and Steel† is the result of geography and climate and not human differences such as race and culture. Jared Diamond is a biology professor at the University of California. He has been elected to the National Academy of Sciences, the American Philosophical Society, and the American Academy of Arts and Sciences. While studying birds in Papua New Guinea he was asked the question of â€Å" Why you white men have so much cargoRead More Gus germs and steel Essay1742 Words   |  7 PagesGus germs and steel 1. Yali asks Diamond, â€Å"Why is it that you white people developed sp much cargo and brought it to New Guinea, but we black people had little cargo of our own.† 2. Jared Diamond’s thesis seems to be that external factors such as geography can affect the fate of human societies. In other words, what separates the winners from the losers is geography. Chapter 1 1. â€Å"The Great Leap Forward† is when human history developed about 50,000 years ago. 2. The giant moasRead MoreGuns, Germs, and Steel Essay2859 Words   |  12 PagesGuns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond, attempts to explain why history progressed differently for people from various geographical regions. Diamond introduces his book by pointing out that history followed different courses for different people because of differences among peoples’ environments, not because of biological differences among people themselves. Through his convincing explanation for how civilizations were created and evolved throughout the course of historyRead MoreGuns, Germs, And Steel953 Words   |  4 PagesGuns, Germs, and Steel Book Review Why do the origins of every major civilization lead to European conquest and settlement? How did Europe somehow gain the upper hand so early in history? Gun, Germs, and Steel: The Fates of Human Societies delivers a clear theory as to why the Europeans were able to conquer almost the entire world in less then one millennium. Jared Diamond, an esteemed historian takes readers on a journey through time. He explains that through many different factors andRead MoreNo Guns, Germs and Steel by Jared Diamond772 Words   |  4 PagesIn the novel Guns Germs and Steel, an American biologist named Jared Diamond is attempting to answer a question from a New Guinean politician named Yali, in July 1972. Yali asked him: (1)â€Å"Why is it that you white people developed so much cargo and brought it to New Guinea, but we black people hat little cargo of our own?† For over thirty years, Diamond was investigating our inferred history for clues, to answer Yali’s question. He published a scientific opinion that explains how geography is to blameRead MoreThe Book, Germs, Guns, And Steel: The Fates Of Human Societies,1355 Words   |  6 PagesThe book, Germs, Guns, and Steel: The Fates of Human Societies, by Jared Diamond, shows how different cultures followed different courses of history. The book also loo ks at how Europe became the superpower it is and how it evolved faster than other cultures at the time. This is because some environments provide more favorable conditions for new societies than other environments. Diamond says there are four main reasons the Europeans rose to power and were able to expand across the globe. The firstRead MoreEuropean Domination of New Worlds1357 Words   |  6 PagesDr. Jared Diamond, a professor at UCLA, sought to answer in his book â€Å"Guns, Germs and Steel†, a fascinating look at why Europeans succeeded in expanding across multiple continents, and why the native populations fared so badly in the face of European exploration. PBS has made Dr. Diamond’s book into a 3-part television series. The first film, â€Å"Out of Eden† explores the â€Å"why† behind his research. In his time studying birds in Papua, New Guinea, a native politician, Yali, asked Dr. Diamond why

SME Product Development for Mobile Phones -myassignmenthelp.com

Question: Discuss about theSME Product Development for Mobile Phones and Tablets. Answer: Introduction The customers are now going advanced and using mobile application platforms to be updated. They are using mobile phones; tablets are other mobile devices to gather the necessary information. That is the reason mobile applications are so important in the current market. It must be understood that by the mobile applications, customers are able to have all the information at their fingertips. Along with this, it is crucial to have mobile phones in the workplace to enhance the customer base for the success of the business. no matter what is business is, mobile apps are helpful in getting and retaining more customers as customers go online for searching the product or service. If the business is available online and company has mobile application then business will make good impression among the customers. To get competitive advantage, Company X needs to develop a mobile application for their customers to use. On the basis of some key facts, it is analyzed that people are spending more ti me on the mobile phones. Due to mobile applications, 62% of the population of world can change their mind on any specific brand. If any brand is providing opportunity for the mobile access to the customers then customers will have positive perception for that particular brand. This report provides an understanding of necessary requirements for developing mobile application in the Company X (Baldwin, 2016). Objectives Every project should have a clear objectives and purposes. In this case, Company X has also some specific objectives while developing mobile applications for the business operations. Effective objectives in the project management are specific. Specific objectives for the business improve the chances for specific results. So, objective should be clear and should improve the relations with the customers. There are three basic objectives i.e. functional requirements, structural requirements and resource requirements (Purvis, 2016). Functional requirements- The functional requirement deals with the specification of the product to satisfy the fundamental reasons for the existence. In case of Company X, mobile application can be considered as the product. Developing mobile application is essential for the company to have competitive advantage among the customers. By developing the mobile application, aim of the company is allows the customers to find out the offered products to the customers on the online platforms. The functional requirements deal with the business requirements i.e. attracting more and more customers for the food products. Based on the business requirements of Company X, the functional requirements for the mobile applications are as follows: To check customers requirements and demands, to check the real time market price and to receive the information about the location of the potential customers, To advertise the products and services among the potential customers in the market, To indicate product distribution to the customers based on the requirements and quantity, To display the real time prices of the food products in the market, and To attract the customer base by providing offers and discounts and achieve competitive advantage in the market. Structural requirements- To develop the mobile app for Company X, it is important to have structure of the requirements which is essential in the process. Undoubtedly, mobile app development process is a costly and complex process. There are some steps which are required for developing strong mobile app for the company i.e. analyzing the market, deciding the type of app, forecasting the budget, and execution the mobile app. These all steps are equally important. From the perspective of development and implementation of application, there are some requirements with the structure which must be fulfilled by the developers (Khorkov, 2017). Those steps are described below: Analyze the customers persona and customer journey map, Sketching or wire framing of the app, User interface design, Planning to development, Clickable prototype, Development process, Quality assurance, and Launch, maintenance and support (Ghiciuc, 2017) Resource requirements- In the resource requirements, there are some necessary resources to develop the mobile app for the Company X. There are some general assets which must be required for the app development. Company would need icons of supported size i.e. iOS @1x, @2x images and Android i.e. mdpi, hdpi, xhdpi etc. Further, there would be the need of Splash screens of supported sizes, screenshots in the correct sizes with the required languages. For developing the app, there would be the requirement of app descriptions along with the required languages, search keywords in the required language and list of supported devices and the OS version (Vliet, 2007). In the Google Play store, there would be the need of Google play developer access, store listing name, description of paid or free access, short description, full description, App icon, App type, category, feature graphics, content ratings, contact email, privacy policy and screenshots etc (Dave, 2017). Building mobile application is complex and long process. Apart from investing the money, it includes long-term commitment with the customers. At the research and analysis stage, the mobile application development can take few months. It depends upon the type of app the company wants to build based on analyzing the end-users and its unique value proposition which is mandatory. Conclusion Based on above description, it is observed that mobile applications are now important for every business as companies are able to achieve competitive advantage in the operating markets. Customers are now active on the online platforms to compare one brand from others. Based on the online access, they have perception about specific product and brand. For this manner, Company X, a food products provider is going develop a mobile application so that the company can attract large customer base. It is observed that every project must have clear objectives. In this way, there are three basic objectives for developing the mobile app i.e. functional requirements including basic functions of mobile app, Structural requirements including basic structure of developing and implementation process and Resource requirements including the necessary and required resources to develop he mobile app like Google play developer access, store listing name, description of paid or free access, short descript ion etc. References Baldwin, C. (2016). 14 Reasons Why Your Restaurant Needs a Useful Mobile App. Retrieved on 11th October 2017 from https://buildfire.com/restaurant-mobile-app/ Dave, J. (2017). How to Build a Mobile App Requirements Document. Retrieved on 11th October 2017 from https://clearbridgemobile.com/how-to-build-a-mobile-app-requirements-document/ Gair, G. (2011). The app store landscape is moving toward segmentation and niche stores. Retrieved on 11th October 2017 from https://www.research2guidance.com/the-app-store-landscape-is-moving-towardssegmentation-and-niche-stores/ Ghiciuc, L. (2017). All the Phases of the Mobile and Web Product Development Process. Retrieved on 11th October 2017 from https://www.thinslices.com/phases-mobile-product-development-process/ Khorkov, E. (2017). From Idea To Development: How To Write Mobile Application Requirements That Work. Retrieved on 11th October 2017 from https://www.smashingmagazine.com/2017/05/writing-mobile-application-requirements/ Purvis, C. (2016). 6 key mobile app objectives. Retrieved on 11th October 2017 from https://blog.exiconglobal.com/6-key-mobile-app-objectives/ Vliet, H.V. (2007). Software Engineering: Principles and Practice. Singapore: Wiley.