SME Product Development for Mobile Phones -myassignmenthelp.com

Question: Discuss about theSME Product Development for Mobile Phones and Tablets. Answer: Introduction The customers are now going advanced and using mobile application platforms to be updated. They are using mobile phones; tablets are other mobile devices to gather the necessary information. That is the reason mobile applications are so important in the current market. It must be understood that by the mobile applications, customers are able to have all the information at their fingertips. Along with this, it is crucial to have mobile phones in the workplace to enhance the customer base for the success of the business. no matter what is business is, mobile apps are helpful in getting and retaining more customers as customers go online for searching the product or service. If the business is available online and company has mobile application then business will make good impression among the customers. To get competitive advantage, Company X needs to develop a mobile application for their customers to use. On the basis of some key facts, it is analyzed that people are spending more ti me on the mobile phones. Due to mobile applications, 62% of the population of world can change their mind on any specific brand. If any brand is providing opportunity for the mobile access to the customers then customers will have positive perception for that particular brand. This report provides an understanding of necessary requirements for developing mobile application in the Company X (Baldwin, 2016). Objectives Every project should have a clear objectives and purposes. In this case, Company X has also some specific objectives while developing mobile applications for the business operations. Effective objectives in the project management are specific. Specific objectives for the business improve the chances for specific results. So, objective should be clear and should improve the relations with the customers. There are three basic objectives i.e. functional requirements, structural requirements and resource requirements (Purvis, 2016). Functional requirements- The functional requirement deals with the specification of the product to satisfy the fundamental reasons for the existence. In case of Company X, mobile application can be considered as the product. Developing mobile application is essential for the company to have competitive advantage among the customers. By developing the mobile application, aim of the company is allows the customers to find out the offered products to the customers on the online platforms. The functional requirements deal with the business requirements i.e. attracting more and more customers for the food products. Based on the business requirements of Company X, the functional requirements for the mobile applications are as follows: To check customers requirements and demands, to check the real time market price and to receive the information about the location of the potential customers, To advertise the products and services among the potential customers in the market, To indicate product distribution to the customers based on the requirements and quantity, To display the real time prices of the food products in the market, and To attract the customer base by providing offers and discounts and achieve competitive advantage in the market. Structural requirements- To develop the mobile app for Company X, it is important to have structure of the requirements which is essential in the process. Undoubtedly, mobile app development process is a costly and complex process. There are some steps which are required for developing strong mobile app for the company i.e. analyzing the market, deciding the type of app, forecasting the budget, and execution the mobile app. These all steps are equally important. From the perspective of development and implementation of application, there are some requirements with the structure which must be fulfilled by the developers (Khorkov, 2017). Those steps are described below: Analyze the customers persona and customer journey map, Sketching or wire framing of the app, User interface design, Planning to development, Clickable prototype, Development process, Quality assurance, and Launch, maintenance and support (Ghiciuc, 2017) Resource requirements- In the resource requirements, there are some necessary resources to develop the mobile app for the Company X. There are some general assets which must be required for the app development. Company would need icons of supported size i.e. iOS @1x, @2x images and Android i.e. mdpi, hdpi, xhdpi etc. Further, there would be the need of Splash screens of supported sizes, screenshots in the correct sizes with the required languages. For developing the app, there would be the requirement of app descriptions along with the required languages, search keywords in the required language and list of supported devices and the OS version (Vliet, 2007). In the Google Play store, there would be the need of Google play developer access, store listing name, description of paid or free access, short description, full description, App icon, App type, category, feature graphics, content ratings, contact email, privacy policy and screenshots etc (Dave, 2017). Building mobile application is complex and long process. Apart from investing the money, it includes long-term commitment with the customers. At the research and analysis stage, the mobile application development can take few months. It depends upon the type of app the company wants to build based on analyzing the end-users and its unique value proposition which is mandatory. Conclusion Based on above description, it is observed that mobile applications are now important for every business as companies are able to achieve competitive advantage in the operating markets. Customers are now active on the online platforms to compare one brand from others. Based on the online access, they have perception about specific product and brand. For this manner, Company X, a food products provider is going develop a mobile application so that the company can attract large customer base. It is observed that every project must have clear objectives. In this way, there are three basic objectives for developing the mobile app i.e. functional requirements including basic functions of mobile app, Structural requirements including basic structure of developing and implementation process and Resource requirements including the necessary and required resources to develop he mobile app like Google play developer access, store listing name, description of paid or free access, short descript ion etc. References Baldwin, C. (2016). 14 Reasons Why Your Restaurant Needs a Useful Mobile App. Retrieved on 11th October 2017 from https://buildfire.com/restaurant-mobile-app/ Dave, J. (2017). How to Build a Mobile App Requirements Document. Retrieved on 11th October 2017 from https://clearbridgemobile.com/how-to-build-a-mobile-app-requirements-document/ Gair, G. (2011). The app store landscape is moving toward segmentation and niche stores. Retrieved on 11th October 2017 from https://www.research2guidance.com/the-app-store-landscape-is-moving-towardssegmentation-and-niche-stores/ Ghiciuc, L. (2017). All the Phases of the Mobile and Web Product Development Process. Retrieved on 11th October 2017 from https://www.thinslices.com/phases-mobile-product-development-process/ Khorkov, E. (2017). From Idea To Development: How To Write Mobile Application Requirements That Work. Retrieved on 11th October 2017 from https://www.smashingmagazine.com/2017/05/writing-mobile-application-requirements/ Purvis, C. (2016). 6 key mobile app objectives. Retrieved on 11th October 2017 from https://blog.exiconglobal.com/6-key-mobile-app-objectives/ Vliet, H.V. (2007). Software Engineering: Principles and Practice. Singapore: Wiley.